Google Adwords and Pay-Per-Click (PPC) programs can give a great return on investment if managed properly.Our main focus is organic rankings but for some businesses, Google Adwords and Pay Per Click paid advertising programs can sometimes be a good strategy. Getting a website to rank in the page one listings doesn't happen overnight so we sometimes use adwords to supplement while our sites are continuing the climb and eventually discontinuing the ad programs. In reality, it's really just all about the return on investment and how the budget is managed. Businesses waste money all the time or poorly managed ads that are not hitting the right words at the right times and not maximizing their value.
Anytime money is invested into a business, whether it be for marketing or new equipment, that investment should be earning it's keep and helping increase revenue. The new tool you have to purchase for your business will hopefully help you or your employee get the job done or be more efficient and therefore earning it's keep and making you money. Ads are a tool and work the same way, if the business they bring in is greater than you spend then they can be worth it. We can evaluate your market and business and come up with the strategy to grow your sales revenue. Call us at 760-840-2246 for a free consultation. |
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